How to Market Your Foxhole Listing & Optimize Pricing

You’ve created a professional Foxhole listing—now it’s time to get bookings, increase visibility, and maximize your earnings. Success in short-term rentals isn’t just about having a great space—it’s about knowing how to market it effectively and price it strategically.

Here’s exactly how to attract guests, stand out from competitors, and ensure a steady stream of bookings.


1. Making Your Listing Stand Out

Your listing is your first impression—make it count!
Use a Strong Title (Mention your location, amenities, or military connection.)
Example: “Cozy 2BR Near Fort Moore | Veteran-Owned & Pet-Friendly”

Write a Compelling Description (Highlight what makes your space unique.)

  • Mention proximity to military bases (“5 mins from Fort Benning gate”)
  • Highlight veteran-friendly amenities (Secure parking, gear storage, fast WiFi for work.)
  • Keep it short, clear, and engaging (No long-winded descriptions—just the facts.)

Use High-Quality Photos (First impressions matter!)
Take 10+ well-lit, professional photos showcasing:

  • Living room (Make it look inviting!)
  • Bedrooms (Show clean, hotel-quality bedding.)
  • Kitchen & dining areas (Highlight appliances & stocked essentials.)
  • Bathrooms (Clean, fresh towels, and toiletries visible.)
  • Outdoor space (If applicable, showcase patios, decks, or backyards.)

Pro Tip: Use natural lighting, shoot from corners, and declutter before taking photos.


2. Driving Traffic to Your Foxhole Listing

More exposure = More bookings. Here’s how to get more eyes on your listing.

Leverage Your Veteran Network

  • Share your listing in veteran groups, military spouse networks, and base communities.
  • Word-of-mouth is huge—ask fellow veterans to share your listing!

Promote Your Listing on Social Media

  • Post on Facebook, Instagram, and LinkedIn—tag Foxhole so we can amplify it!
  • Join local military Facebook groups (PCS pages, base-specific groups) & share your listing.
  • Create a short video tour of your space and post it on Instagram & TikTok.

Encourage Guest Reviews (More reviews = Higher trust = More bookings!)

  • Ask happy guests to leave a review after checkout.
  • The more 5-star reviews you get, the higher your listing ranks in Foxhole searches.
  • Bad review? Respond professionally—future guests will appreciate your professionalism.

Pro Tip: Offer a discount to the first 3-5 guests in exchange for reviews!


3. Pricing Strategy: How to Set Competitive Rates & Maximize Income

Your pricing needs to be competitive yet profitable—too high and you won’t get bookings, too low and you leave money on the table.

Check Prices of Similar Listings (Look at comparable properties on Foxhole & competitor platforms.)

  • Factor in location, amenities, and demand in your area.
  • Listings near military bases & schools (BOLC, CCC, etc.) should be priced higher during peak PCS seasons.

Offer Weekly & Monthly Discounts for PCS & TDY Guests

  • Military personnel often need long-term staysoffering discounts for extended stays helps attract them.
  • Example: 10% off weekly stays, 20% off monthly stays.

Adjust Pricing for Peak Travel Seasons

  • Summer (May–September) is peak PCS season—raise prices accordingly.
  • Training & TDY bookings happen year-round—long-term stays bring stable income.
  • Holidays & Military Events (Graduations, Balls, Homecomings) bring travel surges—adjust rates up!

Set a Competitive Cleaning Fee (Covers cleaning costs without overcharging guests.)
Pro Tip: Keep it reasonable—$40–$80 depending on the property size.


4. Maximizing Bookings with Smart Hosting Practices

Respond to Booking Requests FAST (Hosts who respond within an hour get more bookings!)
Keep Your Calendar Updated (Block unavailable dates & open up your schedule for peak times.)
Offer Self Check-In (Smart locks or key lockboxes allow flexible, hassle-free arrivals.)
List Special Offers for Military Travelers (Offer discounts for active-duty, retirees, & dependents to build loyalty.)


Final Thoughts: The Key to Success

The best Foxhole hosts don’t just wait for bookings—they proactively market their listing and optimize their pricing. Follow these steps, and you’ll stand out, stay booked, and maximize your earnings while supporting fellow veterans.

Have questions? DM us or check out more hosting tips in the Foxhole Host Resource Center.

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